Like one comes to expect from Pixar we are clearly being offered here a visual feast that boasts sharp, colourful and altogether beautiful animation. And although - like DreamWorks resort to - there are one or two cheap gags and slapstick moments this trailer depicts a powerful quest and emotionally driven characters. This film is to be Pixar's first fable and I can't wait to see what they do with it, after they did such a fantastic job with characters trying to find closure and what they want their life to settle in - Finding Nemo (2003), Ratatouille (2007), WALL-E (2008), Up (2009) and Toy Story 3 (2010) anyone?
Within 15 minutes, however, my mood had gone down hill after seeing this trailer for Spring's 3-D rerelease of Titanic (1997)...
In my opinion this is a quite frankly sloppy trailer, which feels like a load of quick clips chucked together in what coincidentally is a mostly chronological order for the first half. As for the second half, with the exception of a couple of seconds of First Officer Murdoch giving the order for a lifeboat to lower, there's nothing of the on deck build up to the climactic final minutes of the ship's time above water; while choosing Dion's notes over James Horner's score was no doubt a bad move.
Also the slides of text don't earn any approval from me. The Most Beloved and Acclaimed Film of All Time. Funny that, because in recent years franchises such as Harry Potter (2001-11) have gained much larger fan bases, and thanks to Avatar (2009), the highest grosser ever card can't be used. And most acclaimed? A 7.5 on IMDb proves the trailer wrong for a start.
In terms of my views of the film I do admire the technical achievements Cameron reached with it and do get drawn in by the screenplay, but I do despise his disregard for historical accuracy, as he clearly disregards it for the sake of drama. Surely the full facts are dramatic enough? This comes from the fact I've kept the whole "Kirkpatricks are Historians" thing going in the last year by developing a genuine Titanic interest and now when I watch the film I'm spotting inaccuracies constantly - there's at least two in this trailer alone.
My other issue with this 3-D rerelease is that Cameron has totally sold out on his previous statements about 3-D rereleases here, and it just seems as if he is cashing in on the Titanic centenary, in what a lot of people see as an attempt to get two of his films past the $2 billion worldwide box office gross.